GSK made Holo the central focus point of their stand at the British HIV association Conference in Liverpool in April 2014. We produced a series of animated elements to showcase their new anti HIV-1 drug - Tivicay™. Visitors to the stand could interact with molecular displays to learn some core facts about the drug, and also gesture to change each chapter of the experience, which was produced in full at the the Beagle Create studios. Holo was described by GSK as a “Honeypot” which drew footfall onto the stand and created a buzz among delegates and rival stand holders alike. The experience consisted of 3D product animation, stylised footage of patients, info-graphics, and photo-real images of the HIV virus.