Ogilvy Healthworld approached Holo to create and experience for a global Pharma client. Holo was positioned at the entrance to their stand at the Hepatitis C conference in Vienna, in April 2015. Holo animators collaborated with the creative team at Ogilvy to produce an interactive loop consisting of a photo real animated head, Hep C elements, and primary statements about their drug and the virus. The client described the experience as “ Retail theatre” which created a deeper engagement with their customers and enabled sales teams to open conversations with delegates. Ogilvy Healthworld will be using Holo for conference season in 2016.